OK, this almost sounds like a parody of a modern vodka. It’s potato vodka from–where else?–Idaho. And the key marketing points are that it’s low-calorie, gluten-free, and non-GMO. The only thing missing is any discussion of taste!
Let’s see how they describe their product:
“America’s finest potato vodka can only come from one place—Idaho. The home of the luscious Russet Burbank potato and the birthplace of Blue Ice Vodka. Idaho is where the people behind our brand come from and live, where our natural ingredients are sourced and where our product is crafted. Perfect for cocktails under 100 calories, with only 64 calories per ounce serving.”
So, again, it sounds like they’re focused on everything but the taste. That’s where this blog comes in. Let’s see what we can discover…
Appearance: It looks like nothing. It’s completely clear.
Aroma: It smells like nothing. Seriously. This is the Sgt Schultz of spirits; “I see nothing! I smell nothing!”
Taste: It tastes like almost nothing. The taste, such as it is, is pretty subtle. There’s some French fry on the palate, and a little au gratin in the background. OK, that’s just a lame joke. It tastes like very smooth vodka, which is to say, it doesn’t taste like much. It’s main job is just to deliver 40 percent alcohol.
Finish: Exceptionally smooth. There’s none of that burn that you get from the cheap-o vodkas. It doesn’t leave you wanting more, but it doesn’t leave you running for a chaser, either.
Bottom Line: This would probably be a good vodka for a mixed drink. It’s almost invisible in terms of appearance and aroma and taste and finish. My local Total Wine has it for 19 bucks. So, why not?
Chasing Phantoms 